Nothing more than the web, in this new Millennium, underlines the 
old truth about 
nomen est omen. I could hardly find a more telling demonstration of the deep link 
between old-medieval sources research and today-web understanding (and researching) than the 
predominance of names on the web.
Just to make a simple 
example: think at all the "querelles" about and around Internic, with people 
 buying -and hoarding- domainnames 
for  commercial purposes: if I would have bought a free townname domain like, say
 Altdorf.com when I first published this section,  
soon or later (probably not very soon, seen the slowness and 
incompetence shown in every web-related matter 
by all european 
local administrations :-) the swiss city of Altdorf would have had 
to pay me in order to 
get the domain back.
And this specific name (and a zillion other) where in fact bought 
by third parties later: if you check the following 
link, you will see how some 
clown (in 2005 "ultimate search inc" in Hong Kong, sic!) bought 
this domain using it for commercial purposes.
Note that now (January 2008) whois will give you 
only the trash
paid anonimity service covering the real owners. 
So let's check together this specific domain-name, which could be useful for those 
that still don't know how to do it (of course using GNU/Linux, searchers shouldn't use 
toy operating systems à la windows):
me@mybox:~$ sudo dig altdorf.com
; <<>> DiG 9.4.1-P1 <<>> altdorf.com
;; global options:  printcmd
;; Got answer:
;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 21453
;; flags: qr rd ra; QUERY: 1, ANSWER: 1, AUTHORITY: 0, ADDITIONAL: 0
;; QUESTION SECTION:
;altdorf.com.                   IN      A
;; ANSWER SECTION:
altdorf.com.            3600    IN      A       66.116.125.163
;; Query time: 282 msec
;; SERVER: my.router
;; WHEN: Thu Jan 24 20:02:35 2008
;; MSG SIZE  rcvd: 45
--------------
me@mybox:~$ sudo tracert 66.116.125.163
traceroute to 66.116.125.163 (66.116.125.163), 30 hops max, 40 byte packets
 1  my.router					0.302 ms  0.313 ms  0.320 ms
 2  my.adsl.isp					6.322 ms  8.002 ms  9.477 ms
 6  * * *
 7  * * *
 8  * * *
 9  * * *
10  * ve5.fr3.lon.llnw.net  		(69.28.171.137)  	 21.231 ms  22.798 ms 
11  tge7-2.fr3.lga.llnw.net 		(69.28.171.125)  	 92.067 ms  94.201 ms  95.060 ms
12  tge1-2.fr4.ord.llnw.net 		(69.28.171.193)  	123.850 ms  125.512 ms  136.330 ms
13  ve6.fr3.ord.llnw.net 	 	(69.28.172.41)  	128.688 ms  130.699 ms  132.106 ms
14  tge1-3.fr4.sjc.llnw.net 		(69.28.171.66)  	183.133 ms  184.654 ms  186.288 ms
15  ve5.fr3.sjc.llnw.net 	 	(69.28.171.209)  	188.700 ms  190.019 ms  165.153 ms
16  tge1-1.fr4.lax.llnw.net 		(69.28.171.117)  	176.186 ms  176.714 ms  178.313 ms
17  tge2-4.fr3.las.llnw.net 		(69.28.172.85)  	186.674 ms  181.389 ms  182.842 ms
18  switch.ge3-1.fr3.las.llnw.net	(208.111.176.2)  	348.972 ms  349.202 ms  349.376 ms
19  gig1-12.esw09.las.switchcommgroup.com(66.209.64.198)  	180.932 ms  181.159 ms  182.848 ms
20  cust-66.209.87.100.switchcommgroup.com (66.209.87.100)  	175.513 ms  172.047 ms  173.164 ms
21  altdorf.com 			(66.116.125.163)  	184.226 ms  180.983 ms  182.407 ms
or, using scapy, once started scapy as root: 
>>> traceroute("66.116.125.163")
or also, using the mighty useful, dutch mtr ("my traceroute": 
allinone traceroute+ping... and more!): 
me@mybox:~$ sudo mtr 66.116.125.163 
Back to the point... you could have easily bought, a few years ago, many domainnames corresponding 
to existing european
regions... try now the region names of whatever country you might think of 
adding the suffix 
*.com and you'll seldom find a "legitimate" domain: 
it's mostly commercial crap, waiting for unwashed to blunder inside the trap. Here "schleswig" as 
a typical example 
where -lo and behold- we find -once again- our very "altdorf" clowns :-)
http://www.schleswig.com/
The legit domain is instead  
(the almost impossible to type correctly)  
http://www.schleswig-holstein.de/.
This "triumph of the bogus com sites" situation -once you reverse it- can be used to our advantage.
  
In fact -as all searchers know- simply adding the 
 -".com" [minus com sites] parameter 
will automagically ameliorate  
most queries' results :-)
Domainnames are cheap, and you could buy yourself a dozen every year 
just for fun. 
People do that all the time, as you may check using 
netcraft (which is useful also 
for more general searching 
purposes, as explained elsewhere on searchlores). 
Actually when you search for internic itself 
you'll immediately bump into the 'name' problem once again: dozens of commercial 
clowns have set up 
bogus "internic" sites, each one with 
a name slightly similar to internic, in order to 
cash money from the unwashed of this planet, 
unable to search and thus unable to buy directly themselves their own domains from 
the real internic.
Here you can gaze in awe yourself, using the incredibly useful netcraft, 
at the high towers of names...  
discover how many people have already registered, say, 
altdorf 
or internic, often compelling legitimate owners -ICANN in the
last case- to buy a bunch of domains just in case.